Gone are the days when consumers flowed through the purchase funnel from awareness to consideration to purchase to loyalty.
Your customers bounce between buying phases regularly in their purchasing process. One minute they may appear ready to act, only to be influenced to another decision by a friend’s social media post or some compelling competitor video content. Or, they may have gone to a brick-and-mortar store with the intent to buy, only to find a better deal on their mobile device.
The lines between content and ecommerce have blurred, and succesfully ecommerce strategies are created to serve the consumer and seamless connected by mobile, desktop, and in-store experiences.
We are agents of change. We help you push the envelope, but always in ways that improve productivity and profits.